Afdhel has run workshops at brands like Adidas, Sonos, Bombay Sapphire Gin, Coty and for many more Fortune 500 companies, non-profits and start-ups to help them find and unlock the power of purpose.

Afdhel with the Adidas Social Responsibility and Business Transformation Teams at the Adidas Brooklyn Farm, New York City.

Afdhel with the Adidas Social Responsibility and Business Transformation Teams at the Adidas Brooklyn Farm, New York City.

WORKSHOP TOPICS

DISCOVERING PURPOSE

An intensive process designed to fast-track the discovery, definition and articulation of brand purpose where one doesn't exist already. A combination of archaelogical dig, stakeholder interviews and design sprints by a cross-functional team from brand marketing, CSR and agencies that leads to an 'a-ha' moment which gives the brand a clear path forward that it can activate in 360 , from media and content to retail and brand experience.

DESIGNING PURPOSE

An inspirational and fun way to explore how a brand's purpose can manifest itself in ways that are meaningful to its employees, its stakeholders and society at large. Using the proprietary 7 Step model from 'Good is the New Cool', a brand can unearth how to think of 'Citizens Not Consumers', to 'Solve Problems from the Everyday to the Epic' and to 'Lead with the Cool and Bake in the Good'. Perfect for teams looking to unleash the power of purpose to fuel new growth for a brand and find new ways to connect with its consumers.

GPS To PURPOSE

This one-day workshop is perfect for high-performing teams that need to find the spark of individual purpose, and see how it ladders up to their organizations overarching purpose. We ask 'What are your Gifts (your corporate super-powers)? What are your Passions (those causes and issues that keep you fired up?) And how can you be of Service (to each other, to your organization, and to the world)?

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